The Communications and Public Affairs Division implements countermeasure strategies established by the OTS that guide program implementation and project selection based on a demonstrated need for traffic safety programs. All program efforts are evidence-based, data driven, and support the identification of locations with the most at-risk populations. The Communications and Public Affairs Division develops statewide public awareness campaigns, establishes strategic partnerships with public and private stakeholders, and conducts outreach and engagement activities with community-based organizations to encourage safe traveling behaviors.
The monthly and year-round education efforts align with our overarching “Go Safely, California” mantra, our rallying cry to establish a strong road safety culture that makes traveling to and from places safely everyone’s top priority. Statewide media campaign efforts coincide with national campaigns focused on impaired driving, distracted driving, speeding, and pedestrian safety. Outreach efforts specifically target youth, teens, young adults and communities most impacted by highway safety problems.
PUBLIC AWARENESS AND EDUCATION PROGRAM AREA GOALS
- The “Go Safely” Brand: Increase overall public recognition of “Go Safely, California” brand that defines the OTS as the voice of traffic safety, a reputable and trusted source for traffic safety information, and builds positive perceptions and support for the OTS mission of saving lives.
- Outreach and Community Engagement: Increase outreach and engagement with at-risk communities. The OTS will implement effective communication strategies that are audience-relevant and address the state’s biggest traffic safety needs.
- Leveraging Partnerships and Fostering Collaboration: Strengthen regional, state, and national public and private partnerships to position the OTS as a thoughtful leader in collaborating with others who share our values.
- Proactive and Transparent Community/Media Relations: Maintain open and cooperative relationships with media outlets to improve community awareness of the OTS activities, initiatives, and programs. The OTS is a hub for guidance, resources and information that helps the public make smart, informed choices on how to stay safe on the go.
